product design & delivery

 Building the Right Products, the Right Way, for the Right Audience

Every successful product starts with a clear roadmap. But in fast-moving markets, it’s easy to get pulled in multiple directions- customer demands, stakeholder priorities, and competitive pressures can all cloud decision-making.

What should you build? Why? Who is it for? And how will you bring it to market successfully?

I help businesses design and deliver product roadmaps that are customer-focused, commercially viable, and strategically aligned. Drawing on experience leading product teams at EE, Orange, and other top brands, I ensure your roadmap isn’t just a list of features, but a structured path to revenue growth and market differentiation.

What I bring:

  • Proven experience launching high-value consumer and B2B2C products, including leading the largest mobile data launch in UK history at EE.
  • Expertise in subscription models, digital platforms, and SaaS innovations.
  • A clear, structured approach to product planning—ensuring delivery on time, on budget, and with measurable impact.

“Paul and I collaborated on Go To Market Planning and multiple high-profile product launches at EE. He demonstrated a rare ability to think across multiple time horizons to plan strategically whilst executing brilliantly. He engaged expertly across a wide spectrum of technical, product and business stakeholders to ensure propositions delivered both customer focus and commercial value. We formed a strong partnership constructively challenging one another to maximise results.” 

Regan Whitehead, COO- Tapi, SaaS Executive, Ex-Amazon