practical, professional, leadership perspectives for
commercial marketing growth and transformation
Welcome to pro-spective, founded to bring big-brand expertise to ambitious businesses that need strategic input and leadership without the full-time cost.
what pro-spective can bring to your business
pro-duct design & delivery
What to build, why, and who for? How to take it to market. Creating and delivering compelling value propositions for B2C and B2B2C audiences.
workshops & keynotes
Keynotes, training, thought leadership, and podcasts under The Sound of… brand which harnesses the power and memorability of MUSIC© to get results.
pricing optimisation
Expert analysis and guidance on subscriber, recurring revenue and retail pricing models. Up-sell, cross-sell and promotional strategies.
negotiation & partnerships
Deal strategies and preparation. Perspectives “from the other side of the table”. Identifying and brokering partnership opportunities.
pitch & presentation support
Win that client. Convince your audience. Strategy, content, coaching and war-gaming. Prepare better, anticipate objections, rehearse responses.
p&l improvement
Independent and professional analysis. Revenue Growth and Gap closure plans. Margin opportunities. Cost optimisation. Better budgeting. Fast results.
about the founder
With 20 years’ experience leading product, pricing, and commercial strategy for EE, Sony Music, Orange, Hyperoptic and other top brands, Paul Thomas has helped shape £multi-million revenue streams, launched market-defining propositions, and optimised profitability at scale. Now, he works with growing businesses to refine strategy, accelerate revenue, and drive sustainable growth. Keynote speaker, workshop facilitator and host of “The Sound of..” podcast covering topics including Success, AI and Change.
“Paul is a commercially astute leader who is very comfortable challenging the norm and works hard to understand ‘the why’. He combines very strong data analysis with inspiring leadership skills to build and execute competitive growth strategies.”
Charles Davies
Former Managing Director, Hyperoptic
get started today
Speak directly to Paul in confidence with no cost and no obligation. If pro-spective can help we’ll provide a clear, tailored proposal with fully flexible and transparent terms.
