Winning the Deal- Without Losing Value

Great deals aren’t just about signing contracts; they’re about structuring agreements that create lasting value.

Many businesses enter negotiations without a clear strategy- focusing on price instead of the bigger picture. Others struggle with asymmetrical power dynamics when negotiating with larger partners.

I help businesses prepare, position, and execute negotiation strategies that drive the best possible outcome- whether it’s a high-value client deal, a strategic partnership, or a supplier agreement. Having negotiated multi-million pound contracts and managed partnerships at an executive level, I offer insights from both sides of the table.

What I bring:

• Extensive experience negotiating multi-million-pound deals in telecoms, digital, and subscriptions.
• Deep understanding of buyer psychology, value-based pricing, and deal structuring.
• Strategic guidance on how to avoid common negotiation traps and turn deals into long-term growth opportunities.