recommendations & testimonials

with thanks to my network of clients, colleagues and collaborators

Paul has a real talent for positioning products and services for maximum impact, which he proved repeatedly at Orange and EE, especially during the merger where he was responsible for shaping the key pricing and sales strategies. His background in retail, buying, and FMCG brought a fresh perspective to the team at Orange, and he navigated the change in sector with confidence and a good sense of humour. He is great at identifying profitable opportunities and has the drive and influencing skills to bring them to life. His P&L understanding is deep, gained from end-to-end experience delivering multiple subscriber, ARPU, revenue, and profit growth initiatives. Paul will bring energy, intelligence, and a strong work ethic to any challenge.

Pippa Dunn

Founder, Broody. Former CMO/VP EE and Orange UK

Paul’s ability to construct proposition “houses”, and proposal models was instrumental in supporting the business development team at Hyperoptic to secure significant client deals. He is also a product innovator who understands how to deliver and maximise the impact of network services like Managed WiFi. I’ve had the pleasure of watching Paul take a complex discussion point and, armed with nothing more than a whiteboard and willing participants, distil the conversation into a simple framework, ready for constructive challenge to enable the foundation of a compelling business case and winning strategy. Paul’s a master of balancing perspectives, bringing breadth and depth to any topic to create robust solutions for any area of the business

Liam McAvoy

Chief Commercial Officer, ESP Utilities

I have known and worked with Paul for more than 15.years. Paul has an inbuilt instinct for how to grow businesses. He did it first with me helping to carve out a dominant market share position in the lucrative CD compilation business. He has done that multiple times over at EE and now Hyperoptic. I find Paul to be a rare breed, someone who understands how to scale businesses but also on the other hand how to build a vision for how that business needs to evolve to become something exceptional within its category.

Giles Pearman

Co-Founder, MyBrandTruth

Paul and I collaborated across acquisition, renewal and retention activities at Orange and EE. He has a natural “feel for the deal” combined with an awareness of retained value, substitution and dilution. This makes him an exceptional commercial leader who is also able to simplify complexity to deliver compelling messages to customers, colleagues and shareholders.

Liz Wynn

Chief Supporter Revenue Officer, The Guardian

Paul and I collaborated on Go To Market Planning and multiple high-profile product launches at EE. He demonstrated a rare ability to think across multiple time horizons to plan strategically whilst executing brilliantly. He engaged expertly across a wide spectrum of technical, product and business stakeholders to ensure propositions delivered both customer focus and commercial value. We formed a strong partnership constructively challenging one another to maximise results.

Regan Whitehead

COO, Tapi, SaaS Executive, Ex-Amazon

Paul is a commercially astute leader who is very comfortable challenging the norm and works hard to understand ‘the why’. He combines very strong data analysis with inspiring leadership skills to build competitive growth strategies. He is a consistent high performer and commands a lot of respect from his team and peers. Paul is well read and cuts through the noise to focus on what matters.

Charles Davies

Former Managing Director, Hyperoptic

Paul is well-versed in the art of negotiation and influence. His background in buying made him a natural collaborator on many significant RFPs and joint internal training sessions (negotiation for lawyers was a particular highlight).

Darren Jackson

Procurement Director, Hyperoptic

I’ve had the pleasure of working with Paul both as a colleague and a client and wouldn’t hesitate to recommend him . He has gained experience from a range of categories which enables him to take a broad perspective on any marketing problem. As comfortable with consumer research as he is with a P&L, he’s incredibly grounded and believes in ‘getting out there’ to hear from customers and front line staff first hand rather than sitting in an ivory tower. This approach has been fundamental to the success he has achieved at Orange, EE and Hyperoptic

Nick Bonney

Founder, Deep Blue Thinking

“Paul has a deep understanding of subscription P&Ls. He led on the complex pricing challenge of optimising 3 brands across multiple channels during the Orange, T-mobile and EE merger integration phase. My team and I partnered with him on business casing, budgets and operational delivery, always finding him to be highly commercial, smart, constructive and results driven.”

Jason Snell

Experienced Finance/Commercial Director, MBC Consultancy Ltd.

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